diff --git a/layout/_third-party/analytics/cloudflare.njk b/layout/_third-party/analytics/cloudflare.njk
index 0efe631..d44f2e1 100644
--- a/layout/_third-party/analytics/cloudflare.njk
+++ b/layout/_third-party/analytics/cloudflare.njk
@@ -1,3 +1,3 @@
 {%- if theme.cloudflare_analytics %}
-  <script{{ pjax }} defer src='https://static.cloudflareinsights.com/beacon.min.js' data-cf-beacon='{"token": "{{ theme.cloudflare_analytics }}"}'></script>
+  <script{{ pjax }} defer src='https://static.cloudflareinsights.com/beacon.min.js' data-cf-beacon='{&quot;token&quot;: &quot;{{ theme.cloudflare_analytics }}&quot;}'></script>
 {%- endif %}